Facts are facts and the technology given to Generation Y has defiantly caused automobile consumption to decline. Accounting for around 80 million people, Generation Y controls a very large portion of the automobile market. "This generation is more focused on buying computers, blackberry’s, and music and software. Some think that it is a big waste to drive around for a couple of hours instead of using PDAs while taking the bus or train."http://www.mnn.com/transportation/cars/blogs/generation-y-says-why-drive-when-you-can-text. People under 30 are less likely to want to own a car, they rather use public transit or car sharing services like zip car. Besides using public transportation younger people are less drawn to owning cars and driving because of technology. Cell phones and social media have created less of a need to drive around because you can communicate with your friends from home. Even when it comes to school, handing in assignments and homework is now a task that can be easily done from home. Economic factors also come into play, high unemployment and economic hardships for parents contributes to the decline in automobile purchases. The only other area that might also face a similar dilemma might be the airlines. People can now live chat, text, and constantly get updates from each other through social media. Some people might use this to put off time before making visits to friends and family in different states. Technology changes everything but somehow we always find a way to adapt.Sunday, November 14, 2010
Generation Ys future of Automobiles
Facts are facts and the technology given to Generation Y has defiantly caused automobile consumption to decline. Accounting for around 80 million people, Generation Y controls a very large portion of the automobile market. "This generation is more focused on buying computers, blackberry’s, and music and software. Some think that it is a big waste to drive around for a couple of hours instead of using PDAs while taking the bus or train."http://www.mnn.com/transportation/cars/blogs/generation-y-says-why-drive-when-you-can-text. People under 30 are less likely to want to own a car, they rather use public transit or car sharing services like zip car. Besides using public transportation younger people are less drawn to owning cars and driving because of technology. Cell phones and social media have created less of a need to drive around because you can communicate with your friends from home. Even when it comes to school, handing in assignments and homework is now a task that can be easily done from home. Economic factors also come into play, high unemployment and economic hardships for parents contributes to the decline in automobile purchases. The only other area that might also face a similar dilemma might be the airlines. People can now live chat, text, and constantly get updates from each other through social media. Some people might use this to put off time before making visits to friends and family in different states. Technology changes everything but somehow we always find a way to adapt.
Sunday, November 7, 2010
The Online Government of the Future
The internet has changed the way we live our everyday lives and it is only a matter of time before we have a almost fully virtual Government. We can file taxes online, conduct virtual city hall meetings and see what’s new with the president on Whitehouse.org. I believe this is a much needed change but the only issue associated is our privacy. The internet has the ability to store an endless amount of information and it is always questionable about how this information will be stored and processed. Will our information from social media sites be safe? And will our online tax filing information be secure from indentify theft. Last month when I went to pay a tint ticket for my car at the police station there was about five people in front of me all complaining about identity theft.
Even though security questions arise I am still all for a more online government. As time goes by we all get busier and busier and being able to handle many government tasks online saves a lot of time. Instead of having to drive to many different locations and take time off of work you can handle time quickly online. One of the best websites for this is http://www.usa.gov/Citizen/Services.shtml, which allows you to access hundreds of U.S. Government services from your computer. You can get birth, marriage and death certificates, file bankruptcy, get loans and find any other government related information. Sometimes it feels risky to give so much of your personal information to an online site but for the most part all of your information is completely secure.
Even though security questions arise I am still all for a more online government. As time goes by we all get busier and busier and being able to handle many government tasks online saves a lot of time. Instead of having to drive to many different locations and take time off of work you can handle time quickly online. One of the best websites for this is http://www.usa.gov/Citizen/Services.shtml, which allows you to access hundreds of U.S. Government services from your computer. You can get birth, marriage and death certificates, file bankruptcy, get loans and find any other government related information. Sometimes it feels risky to give so much of your personal information to an online site but for the most part all of your information is completely secure.
Friday, October 15, 2010
Advertising Privacy for the Future
Today’s blog is about the launch of the “Advertising Option Icon”, which is displayed near advertisements or on web pages where information is collected for behavioral advertising. The icon is used by a company/website to give consumers better advertising through the collection of people static consumer data. http://www.tamingthebeast.net/blog/web-marketing/advertising-option-icon.htm. I am all for this “Advertising Option Icon” but there is a couple of downsides. 
First of all, some people feel like it is an invasion of privacy. I understand how people could feel like this but I look at it from the perspective of an FIU Business student. By using static consumer data, companies are going to be able to target the right products to the right people. Instead of seeing advertisements that have no interest to you, you will now being seeing all the things you like and this will increase the chances of you as the consumer to make a purchase. The other downside to this “Advertising Option Icon” is that most consumers will not have any idea as to what this icon stands for and means. Most icons have a shape or a word that makes it distinguishable to people. I believe this program will be much more successful if they change the icon to something that stands for what they are providing to people. Some people, me included, will actually click on it to see what it is all about but it wouldn’t hurt if they redesigned it a little. If it gets popular enough, I believe there will be numerous companies that will be waiting in line to sign up. Every company’s main goal is to increase revenues and by being able to focus advertisements through static consumer data it will be a sure success. I do believe that the sponsoring organizations will have a close eye on online company’s compliance with behavioral advertising rules. Only time will truly tell but the “Advertising Option Icon” might just be the next big internet seal of approval.
First of all, some people feel like it is an invasion of privacy. I understand how people could feel like this but I look at it from the perspective of an FIU Business student. By using static consumer data, companies are going to be able to target the right products to the right people. Instead of seeing advertisements that have no interest to you, you will now being seeing all the things you like and this will increase the chances of you as the consumer to make a purchase. The other downside to this “Advertising Option Icon” is that most consumers will not have any idea as to what this icon stands for and means. Most icons have a shape or a word that makes it distinguishable to people. I believe this program will be much more successful if they change the icon to something that stands for what they are providing to people. Some people, me included, will actually click on it to see what it is all about but it wouldn’t hurt if they redesigned it a little. If it gets popular enough, I believe there will be numerous companies that will be waiting in line to sign up. Every company’s main goal is to increase revenues and by being able to focus advertisements through static consumer data it will be a sure success. I do believe that the sponsoring organizations will have a close eye on online company’s compliance with behavioral advertising rules. Only time will truly tell but the “Advertising Option Icon” might just be the next big internet seal of approval.Thursday, October 7, 2010
Internet Eyes Are Watching
Today’s post is about Internet Eyes, which is online notification system that allows views to watch live CCTV feeds at home to alert a business of shoplifting. Once you register online for the company, if chosen, you only get paid if you stop a crime from happening. I personal would not do this job because the pay is not certain and I could only imagine how boring it would be to monitor a store for hours and see no activity. Internet eyes have great intentions since shoplifting is estimated at 4.88 billion dollars a year. I do believe that additional measures should be taken in order to stop this growing rate. Untimely we end up paying for shoplifting through cancel taxes, insurance premiums and high prices that we pay at the checkout line. http://interneteyes.co.uk/. The only issue I think Internet Eyes is faced with is people who believe it is an invasion of privacy. I personally believe it makes no difference since you are being watched either way. I believe Britain’s Information Commissioner made a great choice by putting "private profit above personal privacy" http://www.sott.net/articles/show/216042-The-launch-of-CCTV-citizen-spy-game-Internet-Eyes. Even though Internet Eyes are still in there three month trial period I wish them luck and they have my full support.Wednesday, September 22, 2010
Social Media Round 1: Harry vs. Boeing
So today’s blog is about how 9 year-old Harry mailed his drawing of an airplane to Boeing corporation and they gave him back a cold response. The plot thickens because Harry's dad happens to be an ad agency CEO. Harry's dad decides to discuss this on his blog and twitter and gets the attention of the online world. I personally believe that Boeing should have handled the situation much better than telling Harry that they don't accept unsolicited ideas. After the word gets out the Boeing Corporation decided to be a little bit more polite with its response and actually started to show they care.
I believe this was due to the online world and an example of how the online world can put a big corporation in check. In an update to this rejection letter Harry's dad talks about how tens of thousands of people have read his post and hundreds have retweeted it. http://www.johnwinsor.com/my_weblog/2010/05/harry-and-boeing-the-update.html. After all that commotion Boeing got many people involved and tried to fix their image. The future of flight institution invited Harry to host the “Harry Winsor design your own airplane show" and the Museum of flight offered Harry a free tour.
I don't believe that Harry's dad used this as an opportunity to get free publicity but his CEO status did help him succeed. His ability to crowd sourcing to so many people is what made Boeing realize they made a mistake. I personally wouldn't hold anything against Boeing because I believe it was an honest mistake. They are so use to having that corporate mindset that they didn't know any better. Boeing did learn from their mistakes and used this as a learning experience. They did all they could to make the situation better and now know how to interact with people much better. I also don't believe that the airlines will boycott Boeing because it was an honest mistake and no one was really hurt. Harry’s dreams were not crushed; they were only turned into reality. If my kid wanted to mail a drawing into Boeing I would defiantly send it in with the confidence that they will respond in an appropriate manner.
I believe this was due to the online world and an example of how the online world can put a big corporation in check. In an update to this rejection letter Harry's dad talks about how tens of thousands of people have read his post and hundreds have retweeted it. http://www.johnwinsor.com/my_weblog/2010/05/harry-and-boeing-the-update.html. After all that commotion Boeing got many people involved and tried to fix their image. The future of flight institution invited Harry to host the “Harry Winsor design your own airplane show" and the Museum of flight offered Harry a free tour.
I don't believe that Harry's dad used this as an opportunity to get free publicity but his CEO status did help him succeed. His ability to crowd sourcing to so many people is what made Boeing realize they made a mistake. I personally wouldn't hold anything against Boeing because I believe it was an honest mistake. They are so use to having that corporate mindset that they didn't know any better. Boeing did learn from their mistakes and used this as a learning experience. They did all they could to make the situation better and now know how to interact with people much better. I also don't believe that the airlines will boycott Boeing because it was an honest mistake and no one was really hurt. Harry’s dreams were not crushed; they were only turned into reality. If my kid wanted to mail a drawing into Boeing I would defiantly send it in with the confidence that they will respond in an appropriate manner.
Sunday, September 12, 2010
E Marketing With Sean Brooks
This blog is designed to discuss research, discoveries and thoughts about all areas of E- Marketing. My focus is going to be on new advances in marketing technology and how these advances help us grow as a society. Make sure you come back weekly to hear the news!
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